by Katherine Reilly
How many times have you felt that your efforts at work were frowned upon, or simply disregarded, whereas, your coworkers always manage to be in the spotlight and in many cases rewarded for insignificant tasks? How often do you feel as if no one notices the hard effort you put into a project while the ‘popular’ ones reap the fruits of a new promotion, a salary raise or even approval? This is most often the case in many working environments today, as the ‘image’ one promotes, can most certainly affect the ones around us, and in many cases receive praise, even if he doesn’t deserve it. Public Relation (PR) Skills is, whether we like it or not, a necessary tool for survival in today’s frantic and most competitive job market. The question remains though… How should PR skills be used and to what capacity?